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Why Is YouTube Still Relevant for Marketing?
After Google, YouTube is the second most popular search engine. With billions of daily views, the platform presents massive potential for brands. Think of the types of video content your interviewer’s business can create, the keywords they could use, and keywords/hashtags that can be added to descriRead more
After Google, YouTube is the second most popular search engine. With billions of daily views, the platform presents massive potential for brands. Think of the types of video content your interviewer’s business can create, the keywords they could use, and keywords/hashtags that can be added to descriptions and timestamps.
See lessHow Would You Get More Retweets?
An interviewer might ask you for practical advice on getting more retweets on Twitter. This is where you need to share your Twitter knowledge, including the best time to post, hashtag usage, which images or videos to use, and other popular Twitter trends (like tagging influencers and popular brandsRead more
An interviewer might ask you for practical advice on getting more retweets on Twitter. This is where you need to share your Twitter knowledge, including the best time to post, hashtag usage, which images or videos to use, and other popular Twitter trends (like tagging influencers and popular brands for greater visibility)
See lessHow Do You Keep Track of the Latest Social Media Updates?
The world of social media is always shifting, and marketers need to stay on top of these changes. This is an ideal time to mention the blogs, websites, newsletters, and influencers you follow to keep track of the latest updates and innovations. You can mention people like Neil Patel, Seth Godin, orRead more
The world of social media is always shifting, and marketers need to stay on top of these changes. This is an ideal time to mention the blogs, websites, newsletters, and influencers you follow to keep track of the latest updates and innovations. You can mention people like Neil Patel, Seth Godin, or other respected industry individuals.
See lessHow Do You Create a Social Media Calendar?
This practical interview question reveals your social media strategy process. Be sure to mention some best practices for several different platforms. For example, what you’ve learned about the best time to post on Instagram, how many LinkedIn posts should be published weekly, and the best day to posRead more
This practical interview question reveals your social media strategy process. Be sure to mention some best practices for several different platforms. For example, what you’ve learned about the best time to post on Instagram, how many LinkedIn posts should be published weekly, and the best day to post on TikTok.
See lessWhat Would You Change About Our Social Media Channels?
You don't need to conduct an in-depth analysis of your interviewer’s web presence, but SSMs should have a few suggestions on how they’d improve their web presence and what the company is doing well. Experienced social media managers will provide some “low-hanging fruit” ideas but shouldn’t go too faRead more
You don’t need to conduct an in-depth analysis of your interviewer’s web presence, but SSMs should have a few suggestions on how they’d improve their web presence and what the company is doing well. Experienced social media managers will provide some “low-hanging fruit” ideas but shouldn’t go too far with their suggestions.
See lessWhat Is Our Competitor Doing Better on Social Media?
Have you prepared for the interview? Creating a quality social media strategy isn’t possible without analyzing the competition and improving your own strategy. This social media interview question reveals whether you went the extra mile by doing brand research.
Have you prepared for the interview? Creating a quality social media strategy isn’t possible without analyzing the competition and improving your own strategy. This social media interview question reveals whether you went the extra mile by doing brand research.
See lessWhat Was Your Most Successful Social Media Campaign?
Sharing details about your biggest successes is a huge part of any job interview. Firstly, it helps the interviewer understand your past experience and any projects you were responsible for. Secondly, this social media specialist interview question reveals your success in terms of metrics. Avoid braRead more
Sharing details about your biggest successes is a huge part of any job interview. Firstly, it helps the interviewer understand your past experience and any projects you were responsible for. Secondly, this social media specialist interview question reveals your success in terms of metrics.
Avoid bragging about the number of likes a post has. When discussing campaigns, mention social media ad spend, sales you generated, lead conversions, percentage of people who signed up, or the number of leads.
See lessHow Do You Deal With Negative Comments on Social Media?
First of all, interacting with your community on social media is extremely important. It’s vital to reply to client questions and make them feel seen and valued. The same goes for dealing with negative comments – maybe more so. An interviewer might ask you how you’d solve a potential social media crRead more
First of all, interacting with your community on social media is extremely important. It’s vital to reply to client questions and make them feel seen and valued. The same goes for dealing with negative comments – maybe more so.
An interviewer might ask you how you’d solve a potential social media crisis. If your only solution is to delete the comments, you likely won’t be the best candidate: deleting comments only frustrates clients more By acknowledging your mistakes, you show maturity and readiness to face your mistakes and improve your services.
It’s also crucial to differentiate offensive content (e.g., racial slurs, sexist comments from users on the internet) and comments that share negative experiences with your brand.
See lessWhat Sort of Social Media Marketing Metrics Do You Track?
Posting on social media without tracking results is almost as useless as not having any social media presence. A strategy requires listening to your audience and making adjustments accordingly. You’ll need to track metrics such as comments, audience growth rate, video views, and click-through ratesRead more
Posting on social media without tracking results is almost as useless as not having any social media presence. A strategy requires listening to your audience and making adjustments accordingly. You’ll need to track metrics such as comments, audience growth rate, video views, and click-through rates (CTRs).
See lessDoes Social Media Improve SEO?
A social media job interview question that comes up consistently relates to social and its relation to SEO. Any qualified digital marketing professional knows that link sharing across social media channels impacts SEO and improves your brand's visibility. An experienced social media manager will alsRead more
A social media job interview question that comes up consistently relates to social and its relation to SEO. Any qualified digital marketing professional knows that link sharing across social media channels impacts SEO and improves your brand’s visibility. An experienced social media manager will also know how to use keywords on social media to increase your organic ranking.
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