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What Sort of Social Media Marketing Metrics Do You Track?
Posting on social media without tracking results is almost as useless as not having any social media presence. A strategy requires listening to your audience and making adjustments accordingly. You’ll need to track metrics such as comments, audience growth rate, video views, and click-through ratesRead more
Posting on social media without tracking results is almost as useless as not having any social media presence. A strategy requires listening to your audience and making adjustments accordingly. You’ll need to track metrics such as comments, audience growth rate, video views, and click-through rates (CTRs).
See lessDoes Social Media Improve SEO?
A social media job interview question that comes up consistently relates to social and its relation to SEO. Any qualified digital marketing professional knows that link sharing across social media channels impacts SEO and improves your brand's visibility. An experienced social media manager will alsRead more
A social media job interview question that comes up consistently relates to social and its relation to SEO. Any qualified digital marketing professional knows that link sharing across social media channels impacts SEO and improves your brand’s visibility. An experienced social media manager will also know how to use keywords on social media to increase your organic ranking.
See lessHow Can I Generate More Leads Using Social Media?
This will reveal how much you know about social lead-gen strategies, like. For example, a good social media manager will name a few strategies, such as lead magnets, sharing testimonials, or paid advertising and retargeting ads. You can even mention the importance of authenticity and provide a few eRead more
This will reveal how much you know about social lead-gen strategies, like. For example, a good social media manager will name a few strategies, such as lead magnets, sharing testimonials, or paid advertising and retargeting ads. You can even mention the importance of authenticity and provide a few examples of authentic brands (in similar sectors) that generate plenty of leads.
See lessWhat Goals Should I Set for Social Media Accounts?
Experienced professionals will understand that each business requires different goals across social channels. They also recognize that these goals must shift over time, depending on the results and reception.
Experienced professionals will understand that each business requires different goals across social channels. They also recognize that these goals must shift over time, depending on the results and reception.
See lessWhich Social Media Platforms Do You Recommend for My Business?
This is another interview question for social media specialists as it shows whether you’ve researched the brand before coming to the interview. Any experienced SSM knows that businesses don’t need to be present on every platform if there isn’t a strong purpose. For example, if video creation makes tRead more
This is another interview question for social media specialists as it shows whether you’ve researched the brand before coming to the interview. Any experienced SSM knows that businesses don’t need to be present on every platform if there isn’t a strong purpose.
For example, if video creation makes the most sense for your product, TikTok and Instagram may be good places to start. If blogging is your main focus, LinkedIn might be a better choice.
See lessDo you have any questions for me?
Even if all your questions were answered during the interview, it’s always better to ask something than nothing. It shows you were listening and engaged throughout the interview. Example questions about the role include: What does success look like in this role? What would an average day involve? WhRead more
Even if all your questions were answered during the interview, it’s always better to ask something than nothing. It shows you were listening and engaged throughout the interview.
Example questions about the role include:
Important questions about the company:
Questions about you:
- Are there any hesitations or concerns you have about my candidacy?
- Are there any qualifications or experiences you think my application is missing?
- Have I answered all your questions?
See lessWhat are your salary expectations?
There’s no getting around this: you need to do your research ahead of time to know the average salary, and what you’re comfortable accepting. There are many resources you can use. Robert Half’s Salary Guide is a good place to start. You’ll find up-to-date remuneration trends Australia-wide for severRead more
There’s no getting around this: you need to do your research ahead of time to know the average salary, and what you’re comfortable accepting.
There are many resources you can use. Robert Half’s Salary Guide is a good place to start. You’ll find up-to-date remuneration trends Australia-wide for several different roles and industries.
You also need to know what your expenses are, and what you’re comfortable accepting. Knowing what you’re worth will help you get the pay you deserve.
There are a few strategies you can take to answer this question:
– Flip the question and ask what the range for the role is.
For example, “That’s a good question. Could you share the range that would be on offer for this role?”
– Try to delay answering until later in the interview process.
For example, “Finding a role that’s a good fit is more important to me right now than the salary. I’d be happy to provide a range once I know more about the job itself, the company, and the benefits on offer.”
– Provide a range you’re comfortable accepting.
For example, “Taking my experience and expertise into account, I’m looking for something between $73,000 and $80,000. However, salary is only one aspect of this; I’m also interested in the role, the work environment, and the other benefits you have on offer. The job ad mentioned opportunities for professional development, for example. Lifelong learning is very important to me, and it sounds like it is for you too, so I am happy to be flexible for the right fit.”
See lessWhy are you leaving your current job?
This question can be hard to answer, especially if the reasons for your leaving aren’t great. You should never, under any circumstances, insult or be negative about your prior workplace, boss, or colleagues, but if these things are the reason why you’re leaving – which are legitimate reasons – you nRead more
This question can be hard to answer, especially if the reasons for your leaving aren’t great.
You should never, under any circumstances, insult or be negative about your prior workplace, boss, or colleagues, but if these things are the reason why you’re leaving – which are legitimate reasons – you need to put a positive spin on it.
You want to:
For example, “Within my current role, I’ve been able to develop my skillsets in risk identification and programming. It’s recently become clear that these are my passions, and unfortunately, the opportunities for growth in these capacities are limited. That’s why I was so excited to learn about this opportunity. You’re a world leader in cybersecurity, and I would be keen to contribute in a role where these are key skills.”
See lessWhy are you interested in working here?
Another common interview question that could be phrased several ways: Why do you want this job? Why are you interested in this position? However, this question is specifically asking you to keep the company in mind in your response. A good, well-thought-out response should touch on aspects of the coRead more
Another common interview question that could be phrased several ways:
However, this question is specifically asking you to keep the company in mind in your response.
A good, well-thought-out response should touch on aspects of the company or job that weren’t on the job ad, or the industry itself, thus displaying your research.
Some examples of this could be:
You want to make sure you display your enthusiasm and motivation for the role. You don’t want to be too general – that could imply a lack of research – so you want to be specific aspects of the company, as well as the specific position you are applying for.
For example, “As someone who regularly uses technology products, I would be thrilled to have the opportunity to work on your marketing campaigns. I would be proud to work for an industry leader – and not just in tech trends, but in cutting-edge research and development. I also have friends who work here, and I know this organisation rewards innovative thinking. I love coming up with novel, out-of-the-box solutions to business challenges, so I think I could make a great contribution not just to the company, but to the marketing team itself.”
See lessTell me about a time you had to deal with a difficult client. How did you handle it?
This question may be more relevant to some roles than others, but what interviewers want to know is this: can you stay level-headed in a challenging situation? Are you able to put aside your anger and frustration to do a professional job? What do your conflict-resolution skills look like? A variatioRead more
This question may be more relevant to some roles than others, but what interviewers want to know is this: can you stay level-headed in a challenging situation? Are you able to put aside your anger and frustration to do a professional job? What do your conflict-resolution skills look like?
A variation of this is likely to come up regardless of whether you have a customer-facing role. It may be phrased like this:
The best way to answer this question is, again, utilising the STAR method.
Describe the situation; outline the task you were responsible for; talk about the action you took and why you chose to respond in that way; and end with the result, and perhaps a lesson you learned.
For example: “In my last position as a receptionist, I received a call from an unhappy customer demanding a refund for a faulty product. However, as I worked at the corporate office, I couldn’t process the refund myself; that had to be done at a store level.
So, I expressed my understanding of their frustration, apologised that they had received a product that didn’t work, and told them that their local store would be able to work with them to either provide a working product or process a refund. I asked them what suburb they lived in to provide the phone number and address of the store closest to them.
They thanked me for my service and complimented my professionalism, and I didn’t expect to hear anything more about it, but I later found out they had visited the store I recommended, and asked the store manager to pass on her recommendations to corporate. I later received Employee of the Month as a result.”
See less